SugarCRM vs. Salesforce

SugarCRM v/s SalesForce - Comparison

Before we jump to the comparison of SugarCRM and SalesForce, let's understand that both SugarCRM and Salesforce have earned well their top position in the customer relationship management (CRM) space. While Salesforce dominated the market, SugarCRM has always been its strongest contender since the 2000s. What makes them maintain their lead is their sole focus on CRM products and solutions, unlike their peers and competitors.   

Salesforce has been in the market for a while, so it has become a benchmark to compare other products. In fact, Salesforce’s third-quarter revenue in 2020 has increased to $4.5 billion, up by 33 percent year-over-year. On the other hand, SugarCRM’s estimated annual income is $106.9 million and continues to grow. 

Background 

Started at as an open-source project by founders Clint Oram, John Roberts, and Jacob Tyler, SugarCRM marked its entry in 2004. It has the highest net promoter score among all the CRM market leaders. You can download its commercial platform free of cost as well as get highly customizable features. 

Meanwhile, the differentiating factor that Salesforce brings to the table is their remarkable way of discovering every customer's needs. Its services have grown to cater to clients from marketing, customer service, and eCommerce spaces. Though buyers need an expert to install the solution for them, the application’s customizable features provide unique benefits to each business. It keeps increasing its list of loyal customers. 

SugarCRM and SalesForce - Differences in Features 

Every major analyst firm has acknowledged SugarCRM’s ability to simplify architecture, boost CRM strategies, and offer all types of enterprises good results. Its primary focus is on customer support executives, managers, help desk agents, vendors, and salespeople. The solution’s user-friendly interface helps in collaboration, automating sales, improving marketing campaigns, providing exhaustive reporting, and backing customer support. 

Though Salesforce has similar features, its Lightning version comes with Case Kanban. So, you can drag and drop according to your requirements. You can integrate with other Salesforce products and increase the list of available features. Its chatbot tool has the latest AI features. So, the solution can collect customer data and reflect it on a dashboard to improve your centralized visibility. You also get projections and suggestions from the Salesforce service desk to enhance your efficiency. The downside is that you must manually install the extra features. 

SalesForce v/s SugarCRM - Comparison Matrix

 

SugarCRM	Salesforce
Platforms It Supports
Web-based  Android applications	Web-based  iPhone applications  Android applications
Customer Base
Freelancers  Applicable to businesses small, midsize, and large	Freelancers  Applicable to businesses small, midsize, and large
Customer Support
	Phone  Online  Knowledgebase  Video tutorials
Differentiating Features
API  Email Integration	API  Activity Dashboard  Activity Tracking  Ad hoc Reporting  Approval Process Control  Budgeting  Business Intelligence  Campaign Management  Campaign Planning  Case Management  Collaboration Tools  Commenting  Configurable Workflow  Contact Database  Contact History  Contact Management  Conversion Rate Optimization  Conversion Tracking  Customer History  Dashboard Creation  Data Capture and Transfer  Data Visualization  Drag & Drop Interface  Email Templates  Email Tracking  Engagement Analytics  Event Tracking  Filtered Views  Follow-up Scheduling  Forecasting  History Tracking  Inbox Management  Lead Distribution  Lead Management  Lead Nurturing  Lead Scoring  Microsoft Outlook Integration  Mobile Integration  Multi-Campaign  Multi-Channel Marketing  Multi-Currency  Opportunity Management  Partner Management  Performance Reports  Permission Management  Pipeline Management  Pipeline Reports  Preview Functionality  Projections  Prospecting Tools  Quote Management  Real-Time Notifications  Reminders  Reporting & Statistics  Sales Analytics  Sales Forecasting  Sales Reporting  Sales Tracking  Social Media Integration  Task Tracking  Territory Management  Version Control  Workflow Management
Integrations
Constant Contact  Gmail  HubSpot CRM  HubSpot Marketing  Mailchimp  QuickBooks  Wordpress  Xero  Zapier  Zendesk	Constant Contact  Gmail  Mailchimp  Slack  Wordpress  Zapier  Zendesk
Security
	Encryption of sensitive data at rest  HTTPS for all pages (web-based apps)  Reports/alerts for security breaches  Multifactor authentication options
Pricing
Starting Range: $52/month  Free trial  Subscription-based  Plans: Sugar Professional, Sugar Enterprise, Sugar Serve, Sugar Sell, Sugar Market	Starting Range: $25/month  Free trial  Subscription-based  Plans: Lightning Essentials, Lightning Professional, Lightning Enterprise, Lightning Performance
Industry
Services  Manufacturing  Communications  Finance  Healthcare  Media  Retail	Services  Manufacturing  Healthcare  Communications  Finance  Retail  Energy and Utilities  Government  Media  Miscellaneous  Transportation

Newsroom 

Salesforce is dominating Gartner’s Magic Quadrant for Sales Force Automation for the thirteenth time, according to the 2019 report. SugarCRM has also earned its place a visionary in the quadrant. Moreover, it is a leader in SaasWorthy’s 2019 list of Top 20 fastest growing software.