SAP v/s SalesForce - Which is Better?
What Makes CRM A Business Imperative?
Technologies are advancing fast. They become more scalable, robust, secured, and innovative with each passing day. To be in sync, the business ecosystem must evolve all together. Enterprises must look beyond the traditional approaches to source data, identify prospects, generate sales, make follow-ups, and close business deals. They need a more comprehensive support system that can cater to all such needs. This is where the CRMs come into play.
CRMs have the ability to not only use their intelligence to store data and communicate with prospects, but they also have the features to guide you throughout the sales cycle. Research statistics from LinkedIn suggest that over 91% of sales professionals employ the CRM advantage to reduce the sales cycles, generate better revenue, and finalize business deals. Another 90% of sales experts believe that CRM technologies are business-critical in identifying and finalizing deals.
Recent trends suggest that the current primary business focus for any CRM are these four features: Sales Force Automation (SFA), customer service and support, digital commerce , and marketing automation. The big CRM market players like Salesforce, SAP, Oracle, and Microsoft are competing hard to deliver the best business-optimized CRM solution that comprises these four technology gains.
SAP or SalesForce? Which One Has Better Rewards?
Well, it’s hard to comment! Both, SAP, and Salesforce CRMs have carefully designed and customized offerings to meet business needs and deliver desired results. They comprise all the premium features that any leading-edge CRM would want to offer.
SAP vs Salesforce - Featurewise Comparison
Platforms It Supports: |
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Target Customer Base |
Organizations with 1-50 employees & less than $50 million in revenue to organizations with more than 51-1000 employees & $51-$100 million in revenue. |
Organizations with 1-50 employees & less than $50 million in revenue to organizations with more than 1000 employees & $101 million in revenue. |
Deployment |
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Features |
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Applications |
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Customisations |
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Integrations |
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Security |
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Pricing |
Cloud-based: Monthly subscription fee for each user login.
On-premise: Perpetual license fee, paid upfront, for each user.
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Salesforce CRM offers four SMB and enterprise pricing plans billed annually. Here are the plans: Contact Manager – $5/user/month
Group– $25/user/month
Professional– $65/user/month
Enterprise– $125
Performance– $300
A Sales Cloud Lightning and Service Cloud Lightning bundle is also available upon request. |
Customer Support |
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Limited support for all users
Premier, Premier+, and Priority plans offer additional guidance and support at a cost. |
Training |
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The Advantageous Match
When it comes to a decision between two almost equal counterparts, the best strategy to evaluate is to analyze which one has the most ‘pros’ or ‘benefits’. Apart from product features, there are many other aspects that can help you decide the best option among these two CRMs. Here’s a quick look:
Comparative Elements |
SAP |
Salesforce |
User-friendliness |
Not user-friendly and requires a lot of time to adapt to |
Flexible and easy to manage. |
Time Efficiency |
Very slow and time-consuming< |
Real-time analytics technology is quick and effective. |
Usage |
The tendency of freezing 90% of the times during integrations. |
Salesforce-Sync which enables you to work offline, boosting efficiency. |
License Purchasing |
Not cost-effective. Multiple user utilization is also not available |
Very cost-effective and value-added packages. |
Functionality |
Strong SAP background is a must for adaptation to its functionality and immensity.< |
The high degree of adaptability, easy of understanding the layouts, workflows, and processes |
Integrations |
Integrations between SAP and third-party software can become troublesome. |
AppExchange enables the seamless integration of other apps and software. |
How to Decide?
Salesforce is a much widely used CRM software across industries owing to its popularity and easy onboarding process with minimal required training. Most sales representatives or teams find Salesforce to be more flexible and time effective as compared to SAP CRM. Even industry statistics strongly advocate the adoption of Salesforce for enterprise-level usage as it can guarantee a better increase in sales, faster deployment, enhanced customer retention, and strong marketing ROI.
Moreover, Salesforce CRM provides you with flexible utilization of cloud integration, app customization, and third-party extensibility. It delivers a user-friendly interface and more engaging social marketing adaptability.
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