ServiceNow v/s SalesForce Comparison
Businesses today run on a mix of tools and systems that several departments in a company utilize. The traditional business process management tools fail to provide centralized visibility. The need for unified workflow transparency has given rise to applications like ServiceNow and Salesforce. They not only meet modern-day demands but also prepare their customers for the future.
Well-established in the SaaS industry, both ServiceNow and Salesforce have been growing strong every year. Salesforce’s third-quarter revenue in 2020 has increased to $4.5 billion, up by 33 percent year-over-year. Meanwhile, ServiceNow’s revenue in the first quarter of 2020 is $995 million, a similar year-over-year growth of 34 percent.
Background
ServiceNow is a cloud-based SaaS application mainly focussed on small to midsize businesses. Founded in 2003, the company aims to provide ITSM, ITOM, and ITBM services to customers. Though they cannot boast of featuring various tools like their competitors, ServiceNow has always concentrated more on quality than quantity.
Meanwhile, the differentiating factor that Salesforce brings to the table is their remarkable way of discovering every customer's needs. Its services have grown to cater to clients from marketing, customer service, and eCommerce spaces. Though buyers need an expert to set the solution up for them, the application’s customizable features provide unique benefits to each business. It keeps increasing its list of loyal customers.
ServiceNow v/s SalesForce - Differences in Features
ServiceNow is an email system that integrates and populates features like a sidebar with your email client. The user-friendly interface has multiple fields, a search bar, and URLs. These all can be customizable based on your profile needs. It can be for you, a team, your client, or a business unit. With a centralized display system, you can track various components of your services at one go. Should you have network problems or face any anomalies, ServiceNow alerts and notifications keep you up-to-date about the situation. The downside is that it does not have many tools to work with.
Though Salesforce has similar features, its Lightning version comes with Case Kanban. So, you can drag and drop according to your requirements. You can integrate with other Salesforce products and increase the list of available features. Its chatbot tool has the latest AI features. So, the solution can collect customer data and reflect it on a dashboard to improve your centralized visibility. You also get projections and suggestions from the Salesforce service desk to enhance your efficiency. The downside is that you must manually install the extra features.
Featurewise Comparison between SalesForce and ServiceNow
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Newsroom
Salesforce is dominating Gartner’s Magic Quadrant for Sales Force Automation for the thirteenth time, according to the 2019 report. Interestingly, ServiceNow also has topped the chart again in Gartner’s Magic Quadrant for IT Service Management Tools, 2019, as it has done for six consecutive years. While Salesforce has been leading the market for a while, ServiceNow is a relatively new contender in the CRM space.
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