Hubspot v/s SalesForce - Full Comparison

In this post, we are comparing HubSpot v/s SaleForce, two of the leading CRMs. Every business thrives on good customer relationship management (CRM) practices. And to make their brand presence felt and recommended, enterprises must rely on strong CRM software to build their reputation.  

CRM is no longer a mere buzzword doing the rounds. It has become one of the strong foundation pillars that can define the success or future of a business. CRMs have proved to be a great platform to outpace the competition, drive the desired business results, make strong data-backed strategies, and measure their effectiveness in return.  

Consequently, decisions revolving around the choice of CRMs are highly critical. The concerned stakeholders or business leaders must evaluate a range of factors before they make the final choice.  

Popular Choices 

The most popular brand name that you hear these days while searching CRMs is that of Salesforce. Salesforce boasts of being the numero uno CRM platform that is strategically designed to enhance sales and boost the process of lead generation (identification, nurture, conversion, and closure). 

However, many other alternatives are quickly climbing the success ladder in this field. One primary choice among them is HubSpot. HubSpot’s market dominance as a business automation software is becoming increasingly evident with every passing day. Its ability to provide unique insights into their customer’s behaviors and align marketing and sales functions better are the primary reasons for its increasing acceptance. 

Which is Better? 

Different enterprises have distinct business goals and visions. Their strategies must be aligned accordingly. While both this software have their unique charm and competitive benefits to offer, it’s best to do a quick assessment of their features and see which one best suits your business needs. 

Hubspot vs Salesforce - Featurewise Comparison

Platforms It Supports: 
  • Web-based 
  • iPhone app 
  • Android app 
  • Web-based 
  • iPhone app 
  • Android app 

Customer Base 

Freelancers, applicable to businesses small, midsize, and large 

Freelancers, applicable to businesses small, midsize, and large 

Software Type 
  • Standalone 
  • Cloud 

 
  • Standalone 
  • Cloud 
  • SaaS 

User Interface 
  • Cleaner, intuitive interface 
  • Easy to use 
  • Fair learning curve 
  • Less investment 

 
  • Abundant with features 
  • Complex to use 
  • Steep learning curve 
  • Harder ROI 

Features 
  • Email Scheduling 
  • Meetings 
  • Reporting Dashboards 
  • Live Chat 
  • Conversational Bots 
  • Sequences 
  • Documents 
  • Notifications 
  • Account and contact management 
  • Person Accounts 
  • Chatter 
  • Files 
  • Salesforce Mobile App 
  • Full offline mobile functionality 
  • Email Integration with Gmail or Outlook 
  • Google Apps integration 
  • Task Management, Activity Feed 
  • Opportunity management 

Modules / Products 
  • Free HubSpot CRM 
  • Marketing Hub 
  • Sales Hub 
  • Service Hub 
  • CMS Hub 
  • Sales Cloud 
  • Service Cloud 
  • Marketing Cloud 
  • Commerce 
  • Engagement 
  • Platform 
  • Integration 
  • Analytics 
  • Industries 
  • Communities 
  • Enablement 
  • Productivity 

Reporting 
  • Doesn’t have strong in-house reporting features, required add-on purchase. 
  • Customize and build hundreds of dashboards and reports, no matter the complexity. 

Customisations 
  • Customization is limited for business processes and structures. 
  • Can offer an Open API. 
  • Customize the standard tabs and types of records, custom fields and page layouts.  
  • Customize the search, tagging, and user interface options. 

Integrations 
  • WordPress, Survey Monkey, Zapier, and Slack. 
  • HubSpot’s LinkedIn ads integration is a game-changer for B2B marketing.  
  • Open API offering allows companies to build their own custom integrations. 

 
  • Integrations available via their AppExchange. 
  • Outlook, DocuSign, or MailChimp. 

Security 
  • SSL Security 
  • Encryption of sensitive data at rest 
  • HTTPS for all pages (web-based apps) 
  • Reports/alerts for security breaches 
  • Multifactor authentication options 

Pricing 
  • Limited access – Free (unlimited users) 

 Full access: 

  • HubSpot Sales Starter – £42/month per user 
  • HubSpot Sales Hub Professional – £410/month with 5 users  
  • HubSpot Sales Hub Enterprise £990/month with 10 users  

 
  • £20/month per user for an out-of-the-box CRM (limited up to 5 users) 

Packages 

  • Essentials – £20/month per user 
  • Professional – £60/month per user 
  • Enterprise – £120/month per user  
  • Unlimited – £240/month per user 

Customer Support 

Free support for all users 

  • Training courses 
  • Multiple certification tracks 
  • eBooks, whitepapers, and interactive downloads 
  • Knowledge Base 
  • Community forums 
  • The HubSpot Academy 
  • 24/7 phone and email support for paid users. 

Limited support for all users 

  • 2-day response and 12/5 support (12 hours a day, 5 days a week) from their technical team 
  • Guided journeys 
  • Community forums 
  • Access to Trailhead, which is a series of online tutorials 
  • Events 
  • Interactive webinars  

Premier, Premier+, and Priority plans offer additional guidance and support at a cost. 

 Salesforce and HubSpot, both have a distinct set of strengths and benefits. However, the key to sustained usage is understanding how their features and other factors fit into your business’ needs and budget. You must evaluate both the scale of performance, reliability, and availability to make the right decision for your enterprise. 

Don't Embark on Your Digital Journey Alone

CAI India can be your preferred partner for salesforce end to end implementation. Check our salesforce page to learn about our capabilities in salesforce.

Get in Touch